Online marketing communications
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Thursday, October 28, 2010
Wednesday, October 20, 2010
Consumer behavior model
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Consumer behavior model
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Generic marketing entry strategies
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Generic marketing entry strategies
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Wednesday, October 6, 2010
Ingredients of business model
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Ingredients of business model
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B2C business models
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B2 c business models
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Monday, September 6, 2010
Types of e commerce
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Types of e commerce
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Features of e commerce
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7 features of e commerce
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Friday, August 27, 2010
Intro e commerce
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Intro e commerce
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Wednesday, August 25, 2010
Course Module
Punjab College of Technical Education , Ludhiana
( Course Module )
Course : E – Commerce Class : MBA – IB
Course instructor : Er.Sartaj Singh Bajwa
Marks 100
Internal Assessment: 40
External Assessment: 60
Marks Breakup ( 40 Marks )
1. Case studies : (5 marks) These will be mentioned with each lecture in the course break up and all the students are required to read them before coming to the class.
2. Assignments : (5 marks). The assignments will be mentioned in the course breakup and students are required to submit that assignment within the specified time.
3. Hourly Tests : (10 marks) There will be two hourly two tests in the semester, weightage of both the tests is 5 marks.
4. Class presentations: (5 marks)
5. Mid-semester Examinations (15 marks)
Course Plan
Lecture No. Module Assignment Test Case
1 Introductory session
2 E Commerce
Definition, Diff. Between e commerce and e business, 7 features of e commerce,
3 E commerce I & E commerce II
4 Types of e commerce
B2C, B2B,
5 C2C, P2P, M – Commerce
6 Brief on e commerce business models,
7 Detailed discussion on B2C Business Model
8 Online customer behavior (Assignment No 1) 1
9 Model of online consumer behavior, 7 types of online sessions
10 Market segmentation
11 Hourly Test 1
12 Disintermediation , Reintermediation
13 Case Study 1 1
14 Product market strategies: Generic marketing entry strategies
15 Integrated internet marketing communications: advertisement and promotions
16 Basics of online advertisement, Banner and rich media ads, Paid search engine inclusion and placement, sponsorships, affiliate relationships
Direct e-mail marketing
Online catalogs
17 Public relations
Mixing online and offline marketing communication ( Assignment No. 2) 2
18 E – CRM: Permission marketing, affiliate marketing, viral marketing
19 Hourly Test 2
20 Online market research,
21 Case Study 2 2
22 Business intelligence and knowledge management
23 B2B Concept
24 Supply Chain Management & re-engineering
25 Extranets and Intranets
26 Organizational Change
27 B2B Market Places
28 Case Study 3 3
29 Economic, legal and social issues
30 E Payment System
31 Internet security and risk management
32 Internet gambling and censorship
Books Recommended
E-commerce by Kenneth C. Laudon & Carol Guercio Traver
Assignments
Assignment No. 1 – Visit ebay.com website and look at the many types of auctions available.What are the top 3 market opportunities you would pursue based on the goods and auction community in evidence at eBay? Discuss in detail ?
Assignment No. 2 – Choose an E- Commerce website and asses it in terms of seven unique features. Which of the feature does the site implement well and which feature poorly in your opinion ? Provide your detailed findings and suggestions for improvement ?
Assignment No. 3 – While surfing on the web , visit at least two different sites and make a list describing all different marketing tools you see being used. Which one you feel is the most effective and why ?
Activity
During the semester you have to buy/sell at least two products online and then submit a report about the detail of the product , why you choose to buy that product online , pros & cons of online purchase ?
Case Study
Case Study 1
Priceline.com
( Can this business model be saved ? – Refer to page 136 of Kenneth C. Laudon )
Case Study 2
America Online
( Refer to page 440 of Kenneth C. Laudon )
Case Study 3
Oligopoly
( Future of the internet content industry ? – Refer to page 882 of Kenneth C. Laudon )
Presentation Topics
1. M Commerce. Where the future lies?
2. Security issues in e commerce
3. E – CRM (Applications/Benefits etc)
4. Advantages and disadvantages of online shopping
5. E learning and Virtual Classrooms
6. Permission Marketing (General Discussion Topic)
7. E – Entrepreneurship (General Discussion Topic)
8. E – Branding (General Discussion Topic)
9. Can Brands last forever? Justify.
10. Does online advertising really work? Justify.
11. Role of E – Commerce in Supply Chain Management
12. Competitive advantage through e commerce
13. Explain the concept of B2B with examples
14. Explain the concept of B2C with examples
( Course Module )
Course : E – Commerce Class : MBA – IB
Course instructor : Er.Sartaj Singh Bajwa
Marks 100
Internal Assessment: 40
External Assessment: 60
Marks Breakup ( 40 Marks )
1. Case studies : (5 marks) These will be mentioned with each lecture in the course break up and all the students are required to read them before coming to the class.
2. Assignments : (5 marks). The assignments will be mentioned in the course breakup and students are required to submit that assignment within the specified time.
3. Hourly Tests : (10 marks) There will be two hourly two tests in the semester, weightage of both the tests is 5 marks.
4. Class presentations: (5 marks)
5. Mid-semester Examinations (15 marks)
Course Plan
Lecture No. Module Assignment Test Case
1 Introductory session
2 E Commerce
Definition, Diff. Between e commerce and e business, 7 features of e commerce,
3 E commerce I & E commerce II
4 Types of e commerce
B2C, B2B,
5 C2C, P2P, M – Commerce
6 Brief on e commerce business models,
7 Detailed discussion on B2C Business Model
8 Online customer behavior (Assignment No 1) 1
9 Model of online consumer behavior, 7 types of online sessions
10 Market segmentation
11 Hourly Test 1
12 Disintermediation , Reintermediation
13 Case Study 1 1
14 Product market strategies: Generic marketing entry strategies
15 Integrated internet marketing communications: advertisement and promotions
16 Basics of online advertisement, Banner and rich media ads, Paid search engine inclusion and placement, sponsorships, affiliate relationships
Direct e-mail marketing
Online catalogs
17 Public relations
Mixing online and offline marketing communication ( Assignment No. 2) 2
18 E – CRM: Permission marketing, affiliate marketing, viral marketing
19 Hourly Test 2
20 Online market research,
21 Case Study 2 2
22 Business intelligence and knowledge management
23 B2B Concept
24 Supply Chain Management & re-engineering
25 Extranets and Intranets
26 Organizational Change
27 B2B Market Places
28 Case Study 3 3
29 Economic, legal and social issues
30 E Payment System
31 Internet security and risk management
32 Internet gambling and censorship
Books Recommended
E-commerce by Kenneth C. Laudon & Carol Guercio Traver
Assignments
Assignment No. 1 – Visit ebay.com website and look at the many types of auctions available.What are the top 3 market opportunities you would pursue based on the goods and auction community in evidence at eBay? Discuss in detail ?
Assignment No. 2 – Choose an E- Commerce website and asses it in terms of seven unique features. Which of the feature does the site implement well and which feature poorly in your opinion ? Provide your detailed findings and suggestions for improvement ?
Assignment No. 3 – While surfing on the web , visit at least two different sites and make a list describing all different marketing tools you see being used. Which one you feel is the most effective and why ?
Activity
During the semester you have to buy/sell at least two products online and then submit a report about the detail of the product , why you choose to buy that product online , pros & cons of online purchase ?
Case Study
Case Study 1
Priceline.com
( Can this business model be saved ? – Refer to page 136 of Kenneth C. Laudon )
Case Study 2
America Online
( Refer to page 440 of Kenneth C. Laudon )
Case Study 3
Oligopoly
( Future of the internet content industry ? – Refer to page 882 of Kenneth C. Laudon )
Presentation Topics
1. M Commerce. Where the future lies?
2. Security issues in e commerce
3. E – CRM (Applications/Benefits etc)
4. Advantages and disadvantages of online shopping
5. E learning and Virtual Classrooms
6. Permission Marketing (General Discussion Topic)
7. E – Entrepreneurship (General Discussion Topic)
8. E – Branding (General Discussion Topic)
9. Can Brands last forever? Justify.
10. Does online advertising really work? Justify.
11. Role of E – Commerce in Supply Chain Management
12. Competitive advantage through e commerce
13. Explain the concept of B2B with examples
14. Explain the concept of B2C with examples
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